National Video Media Manager - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager - Brand Marketing at USAA will be responsible for leading strategic video media initiatives that align with the organization's brand objectives and enhance overall customer engagement. The incumbent will collaborate with cross-functional teams to develop, execute, and analyze video marketing campaigns across national platforms. This role demands a creative mindset, strategic insight, and the ability to leverage data analytics to optimize media performance and drive brand growth.

Job Responsibilities

• Develop and manage end-to-end video media strategies to support brand marketing goals.
• Coordinate with creative teams to produce engaging video content that resonates with target audiences.
• Analyze and report on video campaign performance metrics, making data-driven recommendations for optimization.
• Manage relationships with external media vendors and platforms to ensure effective media buying and distribution.
• Stay current with industry trends and emerging technologies in video marketing to maintain a competitive edge.
• Provide subject matter expertise and insights to internal stakeholders regarding video media best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in video media or digital marketing, with a focus on brand management.
• Proficiency in video production and editing software, as well as familiarity with digital media platforms.
• Strong analytical skills with the ability to interpret data, trends, and performance metrics.
• Excellent communication and presentation skills, both verbal and written.
• Proven ability to manage multiple projects simultaneously while adhering to deadlines.

Technologies & Tools

The National Video Media Manager will utilize a variety of technologies and tools for video production, analytics, and campaign management. Key tools may include video editing software (such as Adobe Premiere Pro or Final Cut Pro), digital marketing platforms (like Google Ads and Facebook Ads Manager), analytics tools (such as Google Analytics and Tableau), and customer relationship management (CRM) systems to track engagement and performance metrics.

Ideal Candidates

Ideal candidates for the National Video Media Manager position at USAA will possess a blend of creativity and analytical skills. They will be proactive, detail-oriented, and able to work collaboratively in a team environment. Strong leadership qualities, along with the ability to adapt to fast-paced changes and challenges, are essential. A passion for storytelling through video and a commitment to driving brand success will distinguish the most successful applicants in this role.