North America Field Marketing Manager (US Central)

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Written by AI from the job title and company, not by 8x8, so some details may not match this job. The employer's own page has the real description.

Overview

The North America Field Marketing Manager (US Central) at 8x8 will play a pivotal role in driving demand generation and brand awareness across key territories within the Central United States. This position requires a strategic thinker who can seamlessly collaborate with sales teams, product management, and corporate marketing to develop and execute targeted marketing initiatives. The ideal candidate will be responsible for crafting localized marketing programs, executing campaigns, and analyzing performance metrics to ensure successful alignment with the overall business goals of 8x8.

Job Responsibilities

• Develop and implement field marketing plans that drive demand and support revenue goals in the US Central region.
• Collaborate with sales teams to identify target markets and customer segments that will benefit from 8x8's solutions.
• Plan and execute regional events, webinars, and digital marketing campaigns to engage potential customers.
• Create compelling marketing collateral and sales tools that reflect the brand's value proposition.
• Monitor and analyze campaign performance, using data-driven insights to continuously optimize marketing efforts.
• Provide feedback to product management on customer needs and market trends to inform product development.
• Manage marketing budgets and ensure a strong return on investment for all initiatives.
• Coordinate with corporate marketing to align regional efforts with national strategies and branding initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in field marketing, preferably within the technology or telecommunications industry.
• Strong knowledge of digital marketing channels including SEO, SEM, social media, and email marketing.
• Proven track record of successfully managing marketing campaigns from conception through execution.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work collaboratively across teams and influence stakeholders without direct authority.
• Analytical mindset with experience in utilizing data tools to measure campaign effectiveness.

Technologies & Tools

The North America Field Marketing Manager will utilize a variety of technologies and tools to execute their marketing strategies effectively. This will include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools such as Google Analytics. Proficiency in social media platforms and design software such as Adobe Creative Suite may also be required to create engaging content.

Ideal Candidates

Ideal candidates for the North America Field Marketing Manager position will possess a blend of strategic vision and tactical execution. They will have a passion for innovation and be results-oriented, with the ability to navigate complex organizational dynamics. Strong problem-solving skills, adaptability to changing environments, and a collaborative approach to teamwork will set successful candidates apart. Additionally, an appreciation for technology and how its adoption can drive business transformation would be highly advantageous.