North America Field Marketing Manager (US West)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by 8x8, so some details may not match this job. The employer's own page has the real description.

Overview

The North America Field Marketing Manager (US West) at 8x8 will be responsible for leading the marketing strategy and execution for the western region of the United States. This role requires a strategic thinker capable of aligning marketing initiatives with regional sales goals and market trends. The successful candidate will collaborate closely with cross-functional teams to drive demand generation, enhance brand awareness, and maximize customer engagement through various marketing channels tailored to the unique needs of the region.

Job Responsibilities

• Develop and implement comprehensive field marketing plans aimed at increasing awareness and demand in the US West region.
• Collaborate with sales leadership to ensure alignment of marketing strategies with regional sales objectives.
• Manage budget allocation for field marketing activities and report metrics on effectiveness and ROI.
• Oversee the planning and execution of events, trade shows, and webinars that promote the company's solutions to prospective clients.
• Conduct competitive analysis to inform marketing strategy and adjust tactics based on market trends.
• Work closely with product marketing to tailor messaging and positioning for regional markets.
• Coordinate with digital marketing team to optimize online campaigns aimed at lead generation in the region.
• Analyze campaign performance data and adjust strategies as necessary to ensure optimal outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in field marketing or a similar role.
• Proven track record of developing successful marketing strategies that drive measurable results.
• Strong analytical skills to assess campaign performance and market intelligence.
• Excellent communication and interpersonal skills, with the ability to work effectively across teams.
• Demonstrated skills in project management and ability to manage multiple initiatives simultaneously.
• Familiarity with CRM and marketing automation tools, such as Salesforce and Marketo.

Technologies & Tools

This position will require proficiency in various technologies and tools commonly used in marketing initiatives. Candidates should be familiar with software solutions such as CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), data analytics tools (e.g., Google Analytics), and event management software. Additionally, an understanding of social media marketing tools and email marketing systems will be beneficial for executing effective marketing campaigns.

Ideal Candidates

The ideal candidate for the North America Field Marketing Manager role will be a proactive and adaptable individual with a strong sense of ownership over their projects. They should possess outstanding leadership qualities, along with a passion for data-driven decision-making. A successful candidate will have a creative mindset with the ability to think strategically while executing tactically. Additionally, they should exhibit strong networking abilities to build relationships with both internal stakeholders and external partners, driving collaboration towards common goals.