Ormco Senior Director, Marketing (Remote-US)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, plays a pivotal role in driving the overall marketing strategy and execution for the Ormco product line. This remote position requires an innovative leader who will oversee market development, product positioning, and brand management to ensure alignment with corporate objectives and to enhance customer engagement. This position collaborates across multiple functions including sales, research and development, and regulatory affairs to create impactful marketing initiatives that lead to sustainable growth and market share expansion.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with corporate goals and objectives.
• Lead the marketing team, providing direction, mentorship, and performance feedback to ensure successful execution of marketing initiatives.
• Analyze market trends and consumer insights to inform product development and marketing strategies.
• Oversee the development of marketing collateral and promotional activities to enhance brand awareness and product visibility.
• Collaborate with cross-functional teams including product management, sales, regulatory affairs, and customer service to ensure cohesive messaging and strategy.
• Set and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing programs.
• Drive customer engagement initiatives through digital marketing channels, social media, and other platforms.
• Evaluate the effectiveness of marketing programs and adjust strategies as needed based on performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 10 years of relevant experience in marketing, with at least 5 years in a leadership role.
• Demonstrated experience in developing successful marketing strategies within the healthcare or dental industry.
• Strong understanding of digital marketing platforms and tools.
• Exceptional analytical skills with the ability to leverage data for informed decision making.
• Proven ability to manage budgets and deliver results against financial targets.
• Excellent communication and interpersonal skills, capable of building effective relationships across all levels of the organization.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to drive marketing initiatives. This includes but is not limited to customer relationship management (CRM) software, marketing automation platforms, social media management tools, data analytics and reporting software, and content management systems. Familiarity with digital advertising platforms and SEO/SEM strategies is also essential for executing effective marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position at Ormco is a strategic thinker with a track record of successful marketing leadership. They possess a deep understanding of market dynamics and consumer behavior, alongside exemplary communication skills that enable them to influence and collaborate across teams. A results-driven mindset, coupled with a passion for innovation and adaptability in a fast-paced environment, is crucial for success. Moreover, candidates should demonstrate strong analytical abilities and be comfortable interpreting complex data to inform strategic decisions.