Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will spearhead the marketing strategy, overseeing initiatives to enhance brand awareness, drive demand generation, and support product launches. This role requires a deep understanding of orthodontic products, consumer behavior, and market dynamics to develop innovative campaigns that resonate with various stakeholders. The successful candidate will collaborate with cross-functional teams, lead a team of marketing professionals, and ensure alignment with overall business objectives while maintaining a strong focus on customer satisfaction and engagement.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive revenue growth and enhance brand positioning for Ormco products.
• Lead the marketing team in executing go-to-market plans, product launches, and promotional campaigns.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and decision-making.
• Collaborate with sales, product development, and R&D teams to align marketing efforts with business objectives and product innovations.
• Oversee the development of marketing materials, including digital content, brochures, and presentations.
• Manage marketing budgets, ensuring effective allocation and return on investment for marketing initiatives.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies based on performance metrics.
• Foster strong relationships with key stakeholders, including customers, industry partners, and internal teams.
• Develop and maintain strong digital marketing initiatives, leveraging social media and online advertising.
• Engage with orthodontic communities, attending relevant events and conferences to enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role within the medical devices or healthcare industry.
• Proven track record of successful marketing strategy development and execution in a dynamic business environment.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional leadership skills, with experience managing cross-functional teams and building high-performing marketing teams.
• Excellent communication and interpersonal skills, capable of influencing and persuading stakeholders at all levels.
• Familiarity with digital marketing tools and techniques, including SEO, PPC, and social media marketing.
• Knowledge of orthodontics and understanding of customer needs within this sector is highly desirable.

Technologies & Tools

This position will utilize a range of technologies and tools to optimize marketing efforts. Key systems may include customer relationship management (CRM) software, marketing automation platforms, analytics tools for performance measurement, and various content management systems. Familiarity with Adobe Creative Suite for content creation and design, as well as social media management tools, will be essential in executing effective marketing strategies.

Ideal Candidates

Ideal candidates will possess a strategic mindset complemented by a hands-on approach to executing marketing initiatives. They should be innovative thinkers who thrive in fast-paced environments and have a strong desire to stay ahead of industry trends. Effective communicators with the ability to build relationships and collaborate across teams will excel in this position. A passion for healthcare and orthodontics, coupled with a commitment to delivering exceptional customer experiences, will further define successful candidates in this role.