Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will play a pivotal role in shaping and executing the marketing strategy for the Ormco brand, overseeing all aspects of product marketing, brand management, and customer engagement initiatives. This leadership position requires innovative thinking and a deep understanding of the dental industry to drive market presence and brand growth while collaborating with cross-functional teams to align marketing efforts with overarching business objectives.

Job Responsibilities

• Develop and implement a comprehensive marketing strategy for Ormco, ensuring alignment with corporate objectives and market demands.
• Oversee the product lifecycle management, including product innovations and competitive positioning.
• Lead market research initiatives to identify emerging trends, customer needs, and potential market opportunities.
• Manage and guide a team of marketing professionals, promoting a culture of collaboration and performance excellence.
• Collaborate with sales, operations, and R&D teams to drive integrated marketing campaigns and initiatives.
• Develop and manage marketing budgets, ensuring efficient allocation of resources that maximize ROI.
• Establish and maintain strategic partnerships with key stakeholders, including external agencies and industry influencers.
• Analyze marketing effectiveness and adapt strategies based on performance metrics and feedback.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with a focus on the healthcare or dental industries preferred.
• Proven track record of successful marketing leadership and project management.
• Strong analytical skills with the ability to interpret data and forecast trends.
• Exceptional communication and presentation skills.
• Experience in digital marketing and social media strategy.
• Ability to lead cross-functional teams and promote a collaborative working environment.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance marketing efficiency, including Customer Relationship Management (CRM) software, marketing automation platforms, analytics tools, and content management systems. Familiarity with social media marketing tools and data analytics software will be essential to drive campaign effectiveness and measure outcomes.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will exhibit strategic thinking with a proactive approach to problem-solving, showcasing creativity in developing marketing strategies. They will possess strong leadership skills to inspire and motivate their team, along with a deep understanding of the dental market and customer-centric marketing practices. An ideal candidate will demonstrate adaptability in a fast-paced environment and a passion for driving innovation in marketing practices.