Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, is a pivotal leadership role responsible for driving the strategic direction and execution of marketing efforts across the orthodontic sector. The successful candidate will lead a dynamic team to develop innovative marketing strategies, enhance brand positioning, and achieve growth objectives. This role encompasses oversight of market research, product launches, digital marketing initiatives, and customer engagement strategies to strengthen the company's presence and influence in the market.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to achieve revenue targets and elevate brand visibility.
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Analyze market trends and consumer insights to inform strategic decisions and optimize product positioning.
• Oversee the planning and execution of product launches, ensuring alignment with business objectives and customer needs.
• Manage the marketing budget effectively, ensuring the best return on investment for all campaigns.
• Collaborate with cross-functional teams, including sales, R&D, and clinical affairs, to align marketing strategies with overall business goals.
• Enhance digital marketing efforts, including social media, email marketing, and content strategy, to drive customer engagement.
• Monitor and report on the effectiveness of marketing programs, utilizing metrics to refine and improve strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in marketing, with a focus on healthcare or medical device industries.
• Proven track record of successfully leading and managing a marketing team.
• Strong knowledge of digital marketing strategies and tools.
• Exceptional analytical and strategic thinking skills with a data-driven approach.
• Excellent communication and presentation skills, capable of influencing stakeholders at all levels.
• Experience in market research and competitive analysis.

Technologies & Tools

This position utilizes various technologies and tools to execute marketing initiatives effectively. Key platforms include marketing automation software (such as HubSpot or Marketo), Customer Relationship Management (CRM) systems (like Salesforce), data analytics tools, social media management platforms, and content management systems (CMS). Proficiency in using these tools is essential to optimize marketing processes and drive results.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position at Ormco is an innovative thinker with a strong leadership presence and a passion for driving growth in the orthodontic market. Successful candidates will demonstrate a strategic mindset, exceptional interpersonal skills, and the ability to thrive in a fast-paced, collaborative environment. A proactive approach to problem-solving and a deep understanding of market dynamics in the healthcare sector are crucial for excelling in this role.