Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will play a pivotal role in shaping the strategic direction and overall marketing initiatives for the Ormco brand. This position entails overseeing the marketing strategy, driving brand growth, and ensuring alignment with corporate objectives. The ideal candidate will engage cross-functionally with product development, sales, and customer service teams, leveraging market insights to foster innovative marketing campaigns that resonate with target audiences. Additionally, the Senior Director will be responsible for leading a team of marketing professionals, ensuring effective execution of marketing plans, and measuring their impact on business performance.

Job Responsibilities

• Develop and execute a comprehensive marketing strategy for Ormco, aligning with overall company goals and objectives.
• Lead and manage a team of marketing professionals, fostering a collaborative and high-performance environment.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Oversee product positioning, messaging, and branding efforts to enhance market presence.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing campaigns are effectively integrated.
• Manage the marketing budget, tracking performance metrics and ensuring optimal allocation of resources.
• Develop and maintain strong relationships with key stakeholders, industry partners, and influencers.
• Utilize digital marketing strategies, including SEO, social media, and email marketing, to reach and engage target audiences.
• Monitor and report on the effectiveness of marketing initiatives, utilizing data analytics to drive decisions and optimize activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within the healthcare or dental industry.
• Proven track record of successfully developing and implementing marketing strategies that drive business growth.
• Strong analytical skills, with the ability to interpret data and translate it into actionable marketing plans.
• Exceptional leadership and team management skills, with experience in developing talent and fostering a culture of innovation.
• Excellent communication abilities, both written and verbal, with a strong ability to influence stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, with a solid understanding of current industry trends.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to facilitate effective marketing strategies. This includes CRM software for customer relationship management, digital analytics platforms like Google Analytics for performance tracking, and various email marketing and social media management tools. Familiarity with design software for presentations and collateral creation, such as Adobe Creative Suite, is also advantageous.

Ideal Candidates

Successful candidates for the Senior Director of Marketing role will possess strong strategic thinking skills combined with a hands-on approach to execution. They will be innovative and adaptable, able to navigate the evolving landscape of healthcare marketing while maintaining a focus on results. Additionally, ideal candidates will be effective communicators, capable of articulating complex concepts simply and persuasively while building lasting relationships both internally and externally. A passion for the dental and healthcare industry, along with a commitment to driving improvements in patient and practitioner experiences, will set them apart as a preferred choice.