Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation will be responsible for developing and executing innovative marketing strategies for the Ormco brand, aimed at enhancing brand awareness, driving customer engagement, and increasing market share. This leadership role encompasses overseeing marketing campaigns, managing cross-functional teams, and ensuring alignment with corporate objectives. The successful candidate will collaborate with various stakeholders to define market positioning and will leverage data-driven insights to maximize marketing effectiveness and ROI.

Job Responsibilities

• Develop and implement comprehensive marketing plans that drive growth and enhance brand visibility for the Ormco product line.
• Lead, mentor, and manage a high-performing marketing team, fostering an environment of innovation and professional development.
• Collaborate with sales, product development, and other relevant departments to align strategies and tactics across the organization.
• Utilize market research and consumer insights to inform and adjust marketing strategies and tactics as needed.
• Oversee the performance of marketing campaigns, establishing KPIs and analyzing metrics to measure success and guide future actions.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Establish and maintain relationships with key stakeholders, including external agencies, partners, and customers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role within the healthcare or medical devices industry.
• Proven track record of developing successful marketing strategies and executing multi-channel marketing initiatives.
• Strong understanding of digital marketing platforms, tools, and analytics.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to work collaboratively across functions and influence stakeholders at various levels of the organization.
• Data-driven mindset with expertise in analyzing market data and trends.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to support marketing efforts, including CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (such as Google Analytics), and social media management software. Familiarity with graphic design tools (e.g., Adobe Creative Suite) and email marketing platforms will also be essential to streamline marketing processes and enhance campaign effectiveness.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing role will possess a strategic mindset and innovative approach to marketing challenges. They should be results-oriented with a deep understanding of market dynamics and a passion for building strong brands in the healthcare sector. A collaborative leader with excellent communication skills, the candidate should thrive in a fast-paced environment, embracing change and driving excellence within a high-performing team. Additionally, candidates should exhibit a strong customer focus and a commitment to leveraging insights to deliver impactful marketing solutions.