Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will drive the strategic direction and execution of marketing initiatives to enhance brand presence and market share. This leadership role is tasked with developing comprehensive marketing strategies that align with business objectives, overseeing product launches, and ensuring business growth in a competitive landscape. The Senior Director will collaborate with cross-functional teams to support sales efforts, shape customer engagement, and foster innovation in the orthodontic industry while maintaining a strong focus on customer needs and market trends.

Job Responsibilities

• Develop and implement strategic marketing plans to drive revenue growth and market expansion for Ormco products.
• Lead and mentor the marketing team, fostering a culture of creativity and high performance.
• Conduct market research and competitive analysis to identify opportunities and threats in the orthodontic landscape.
• Create and execute integrated marketing campaigns, including digital, print, and event marketing initiatives.
• Manage product life cycles, from conception to launch, ensuring alignment with customer expectations and market trends.
• Collaborate with sales, product development, and other departments to unify marketing efforts and drive results.
• Monitor and analyze marketing performance metrics to adjust strategies and improve ROI.
• Serve as a key liaison between the marketing team and executive leadership, communicating marketing insights and strategies effectively.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven track record in developing successful marketing strategies and digital marketing expertise.
• Strong analytical skills, with experience in data-driven decision making and performance measurement.
• Excellent communication and interpersonal skills, with the ability to build relationships across various levels of the organization.
• Experience in the healthcare or medical device industry, specifically in orthodontics, is highly desirable.
• Familiarity with marketing automation tools, CRM software, and digital analytics platforms.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to accomplish marketing initiatives effectively. This includes CRM platforms such as Salesforce, marketing automation software like HubSpot or Marketo, Google Analytics for performance tracking, and project management tools such as Trello or Asana. Furthermore, proficiency in social media management tools and visualization software for data analytics will be essential for optimizing marketing efforts and reaching target audiences effectively.

Ideal Candidates

Ideal candidates for the Senior Director, Marketing position at Ormco will exhibit exceptional leadership abilities, creativity, and strategic thinking. They will possess a passion for the dental or orthodontic industry and have a strong understanding of customer-centric marketing practices. Successful candidates will be adaptable and thrive in a fast-paced environment while demonstrating an ability to collaborate effectively across multiple teams. Additionally, a results-driven mindset, with a keen focus on innovation and utilizing insights for decision-making, will set them apart as a strong fit for this role.