Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation, specifically for the Ormco brand, is responsible for leading the strategic development and execution of marketing initiatives that enhance brand visibility and drive revenue growth. This senior leadership role involves overseeing a diverse marketing team, developing innovative marketing strategies, leveraging market analytics, and collaborating cross-functionally to ensure alignment with overall business objectives. The position requires a strong understanding of the orthodontic market and concrete expertise in digital marketing, product launches, and customer engagement initiatives.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand presence and achieve business objectives.
• Lead and mentor a diverse marketing team, fostering a culture of innovation and collaboration.
• Conduct market analysis and identify emerging trends, customer needs, and competitive landscape to inform marketing initiatives.
• Manage the development and launch of new products, ensuring alignment with market demand and corporate strategy.
• Oversee the marketing budget, optimizing resource allocation to maximize return on investment.
• Establish and maintain relationships with key stakeholders, partners, and customers to drive brand loyalty and engagement.
• Utilize advanced analytics to assess campaign performance and inform future marketing strategies.
• Collaborate with sales teams to ensure alignment on messaging and promotional strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Experience in the orthodontic or dental industry is highly preferred.
• Proven track record of successfully managing large-scale marketing campaigns and product launches.
• Strong analytical skills, with a data-driven approach to decision-making and strategy development.
• Excellent interpersonal and communication skills, with the ability to engage and influence stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools crucial for effective marketing management and strategy execution. This includes Customer Relationship Management (CRM) platforms, marketing automation software, analytical tools (such as Google Analytics or Tableau), and social media management systems. Familiarity with project management tools and digital marketing channels, as well as emerging technologies pertinent to the dental industry, will also be advantageous.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position possess a blend of strategic vision and hands-on execution skills. They are innovative thinkers who excel in a fast-paced and dynamic environment, driven by results, and possess a passion for the orthodontic field. A collaborative spirit, strong leadership capabilities, and an aptitude for building and nurturing relationships are essential. The ability to adapt to market changes and leverage insights into actionable strategies distinguishes successful candidates for this pivotal role.