Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director, Marketing at Envista Holdings Corporation for the Ormco brand will play a pivotal role in shaping and executing marketing strategies that drive growth and brand equity within the orthodontic market. The successful candidate will be responsible for overseeing all facets of marketing operations, including brand positioning, market research, product launches, and digital strategy, all aimed at enhancing customer engagement and business performance. This remote position will require a strategic thinker with a deep understanding of both marketing principles and the orthodontics industry, along with strong leadership capabilities to manage and mentor a diverse marketing team.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s vision and goals.
• Oversee product development initiatives, from concept through to market launch, ensuring alignment with customer needs and market demands.
• Lead a high-performing marketing team, fostering an environment of innovation, collaboration, and accountability.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Manage budget allocation for marketing initiatives and optimize spend to maximize return on investment.
• Collaborate cross-functionally with sales, product development, and other departments to ensure cohesive execution of marketing plans.
• Utilize digital marketing strategies and tools to enhance online presence and engage with customers effectively.
• Measure and report on performance of marketing campaigns, assessing ROI and suggesting improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Demonstrated experience in the orthodontics or dental industry is highly desirable.
• Strong strategic thinking and analytical skills with a data-driven mindset.
• Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including CRM and analytics software.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Director, Marketing will utilize a variety of technologies and tools to effectively manage marketing campaigns and analyze performance. Key tools include CRM systems (such as Salesforce), digital marketing platforms (such as HubSpot or Marketo), web analytics tools (like Google Analytics), and social media management software. Proficiency with project management tools (such as Asana or Trello) will also be beneficial for maintaining organization and tracking progress within the marketing team.

Ideal Candidates

Ideal candidates for the Senior Director, Marketing position will exhibit a robust combination of creative and analytical skills, allowing them to develop innovative marketing strategies grounded in solid data insights. They should possess strong leadership attributes with a proven record of building and guiding high-functioning teams. Effective communication skills and a collaborative spirit are essential, enabling the candidate to work across departments and with various stakeholders. Additionally, an adaptive and forward-thinking mindset will help the candidate thrive in an evolving industry landscape.