Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, is a strategic leadership role responsible for developing and executing comprehensive marketing strategies that drive brand awareness and revenue growth across the dental industry. This position will lead a dynamic team, overseeing product marketing, digital marketing initiatives, and cross-functional collaboration to ensure alignment with overall business objectives. The ideal candidate will be pivotal in shaping marketing initiatives that resonate with both external stakeholders and internal teams, fostering innovation and excellence in marketing practices while leveraging data analytics to inform decision-making processes.

Job Responsibilities

• Develop and implement overarching marketing strategies that align with company goals and objectives.
• Lead and mentor a diverse team of marketing professionals, fostering a culture of collaboration and innovation.
• Oversee the development of comprehensive product marketing plans, including go-to-market strategies and competitive analysis.
• Collaborate with sales teams to create effective sales enablement tools and resources, enhancing the customer experience.
• Manage marketing budgets, ensuring optimal allocation of resources to maximize return on investment (ROI).
• Analyze market trends and consumer insights to inform marketing strategies and drive product innovation.
• Build and maintain strong relationships with key industry stakeholders, including customers, partners, and healthcare professionals.
• Enhance online presence through digital marketing initiatives, utilizing SEO, SEM, and social media strategies.
• Monitor and report on performance metrics, utilizing data analytics to refine marketing strategies continually.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience in the dental or healthcare industry.
• Proven track record of successful brand management and product marketing initiatives.
• Strong leadership and team management experience with the ability to inspire and motivate a diverse workforce.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Data-driven mindset with proficiency in analytics tools to measure marketing effectiveness.
• In-depth knowledge of digital marketing strategies and tools, as well as traditional marketing approaches.

Technologies & Tools

The Senior Director of Marketing will utilize a range of technologies and tools to enhance marketing efforts, including customer relationship management (CRM) systems, marketing automation software, and data analytics platforms. Familiarity with digital marketing tools such as Google Analytics, SEO/SEM platforms, social media management tools, and e-commerce solutions is essential to effectively execute and assess marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position will possess a visionary mindset with a strong strategic orientation, capable of anticipating market trends and adapting marketing strategies accordingly. They will be results-driven, displaying a passion for data and analytics to drive informed decision-making. Exceptional interpersonal skills are vital, enabling the candidate to foster collaborative relationships across various departments and with external partners. A commitment to innovation and excellence, along with a deep understanding of the dental healthcare landscape, will also contribute to their success in this role.