Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation will play a pivotal role in shaping the strategic direction and execution of marketing initiatives for the Ormco brand. This position requires a strategic thinker with substantial experience in leading marketing teams, developing comprehensive marketing plans, and driving brand awareness in the orthodontics industry. The incumbent will be responsible for overseeing the marketing budget, collaborating with cross-functional teams to enhance product positioning, and leveraging insights to maximize market penetration and customer engagement.

Job Responsibilities

• Develop and execute a data-driven marketing strategy for the Ormco brand to achieve business objectives.
• Lead and mentor the marketing team, fostering a culture of innovation and accountability.
• Oversee the planning and implementation of marketing campaigns, ensuring alignment with overall business goals.
• Collaborate with sales and product development teams to support new product launches and initiatives.
• Analyze market trends and customer insights to identify opportunities for growth and competitive advantage.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Establish key performance indicators (KPIs) and conduct regular performance reviews to assess campaign effectiveness.
• Build strong relationships with external partners, including agencies and industry stakeholders.
• Enhance brand presence through integrated marketing activities, including digital, social media, and events.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Extensive experience in the healthcare or medical device industry, ideally in orthodontics.
• Proven track record of successful marketing strategy development and execution.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, capable of effectively collaborating with diverse teams.
• Proficiency in digital marketing tools and CRM software.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to drive marketing efforts and streamline operations. Key tools include marketing automation platforms (e.g., HubSpot or Marketo), customer relationship management (CRM) software (e.g., Salesforce), analytics tools (e.g., Google Analytics), and project management software (e.g., Asana or Trello) to ensure efficiency and effectiveness in all marketing initiatives.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position will possess strong leadership qualities, with the ability to inspire and motivate a team towards achieving common goals. They will be innovative, forward-thinking, and adaptable to changing market trends. Exceptional communication skills, a results-oriented mindset, and a collaborative approach are essential. A successful candidate will also demonstrate a passion for advancing the orthodontics field and a commitment to delivering value to customers and stakeholders alike.