Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will take a strategic leadership role in shaping and executing comprehensive marketing initiatives. This individual will be responsible for driving growth, enhancing brand visibility, and maximizing customer engagement across multiple channels. The ideal candidate will leverage both quantitative insights and qualitative trends to inform product positioning, market strategies, and campaign development while fostering cross-functional collaboration to achieve commercial success.

Job Responsibilities

• Develop and implement innovative marketing strategies to enhance Ormco's brand positioning and market share.
• Lead a team of marketing professionals, providing mentorship, guidance, and performance oversight.
• Collaborate with product management and sales to align marketing efforts with business goals.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategy.
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, and traditional advertising.
• Manage the marketing budget and track ROI on marketing initiatives.
• Coordinate with external agencies and vendors to ensure high-quality deliverables.
• Present marketing strategies and results to senior leadership and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven track record of successful marketing campaigns that have driven revenue growth.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to influence cross-departmental collaboration.
• Experience in the healthcare or dental industries is highly advantageous.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Director of Marketing will utilize a range of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics. Additionally, proficiency in project management software and graphic design tools may be required to facilitate campaign execution and collaboration.

Ideal Candidates

The ideal candidate for this position is a visionary leader with a dynamic approach to marketing strategy and execution. They possess strong problem-solving skills and the ability to adapt quickly to changing market conditions. A collaborative mindset, coupled with excellent organizational capabilities, will enable them to balance multiple projects effectively. Furthermore, a passion for innovation and a customer-centric approach are crucial in ensuring the development of compelling marketing initiatives that engage and resonate with target audiences.