Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a subsidiary of Envista Holdings Corporation, is responsible for developing and executing comprehensive marketing strategies that will drive brand awareness, lead generation, and customer engagement in the orthodontics sector. This senior leadership role demands a visionary marketing leader to optimize product positioning, lead cross-functional teams, and ensure that marketing efforts align with the organization’s goals while leveraging data-driven insights to enhance overall performance and market presence.

Job Responsibilities

• Develop and implement innovative marketing strategies that align with the company's objectives and drive profitable growth.
• Lead the marketing team in executing campaigns for product launches, promotions, and events that maximize reach and engagement.
• Conduct market research and competitive analysis to inform marketing strategies and product development.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure a unified approach to marketing initiatives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources across various marketing channels.
• Utilize data analytics to measure and report on campaign performance, deriving actionable insights for continuous improvement.
• Foster a culture of innovation within the marketing team, encouraging creative problem-solving and new ideas.
• Develop a comprehensive digital marketing strategy that includes social media, SEO, email marketing, and content marketing.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of marketing experience in a leadership role within the healthcare or medical device industries.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical and data-driven mindset, with a proficiency in leveraging analytics tools for decision-making.
• Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
• Experience in digital marketing channels and tools, along with a strong understanding of market dynamics and customer needs.
• Ability to lead and inspire a diverse team, fostering an environment of collaboration and creativity.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to streamline marketing functions, enhance analytics capabilities, and improve team collaboration. These may include CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), social media management tools (such as Hootsuite), and data analytics software (including Google Analytics and Tableau) to analyze market trends and campaign performance.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position are strategic thinkers with a passion for innovation within the healthcare field. They possess strong leadership qualities that inspire teams to excel and drive impactful change. The ideal candidate demonstrates adaptability in a fast-paced environment, exceptional problem-solving skills, and a commitment to ongoing learning. Their ability to build relationships and network effectively allows them to represent the brand compellingly while fostering partnerships that enhance business growth.