Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Director of Marketing for Ormco at Envista Holdings Corporation, you will be responsible for leading the marketing strategy, execution, and initiatives that drive brand awareness and market penetration. This position requires a dynamic leader who can inspire a team to innovate, execute integrated marketing campaigns, and enhance product positioning. The Senior Director will collaborate closely with cross-functional teams, including sales, product development, and operations, to align marketing objectives with overall business goals while ensuring customer engagement and satisfaction.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand presence and market share within the orthodontics sector.
• Oversee the planning and execution of marketing campaigns, including digital marketing, traditional media, and event marketing.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration and continuous improvement.
• Analyze market trends and customer insights to inform product development and promotional strategies.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with sales teams to develop go-to-market strategies that align with customer needs and market opportunities.
• Establish key performance indicators (KPIs) to evaluate marketing effectiveness and make data-driven decisions.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience in the medical device, dental, or orthodontic industries.
• Proven track record of developing successful marketing strategies and leading high-performance teams.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Exceptional communication and presentation skills, with a strong ability to engage with diverse audiences.
• Experience with digital marketing tools and platforms, including social media, SEO, and email marketing.
• Ability to work effectively in a fast-paced, remote environment with a bias toward action and results.

Technologies & Tools

This position utilizes various marketing technologies and tools, including Customer Relationship Management (CRM) systems, marketing automation platforms, analytics software, and social media management tools. Familiarity with Adobe Creative Suite for content creation and graphic design, as well as project management tools, is also essential for efficiently managing marketing projects and campaigns.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position at Envista Holdings Corporation will possess strong leadership qualities, with a proven ability to drive strategic marketing initiatives and deliver results. They will have a visionary mindset, demonstrating creativity and innovation in developing marketing solutions. Excellent interpersonal skills and the ability to cultivate relationships across functional areas are essential. A results-oriented approach, coupled with a passion for orthodontics and customer-centric marketing, will ensure success in this role.