Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, is a strategic role responsible for leading and driving comprehensive marketing initiatives across multiple channels. This position will involve developing marketing strategies, overseeing brand development, and collaborating with cross-functional teams to enhance market presence and customer engagement. The ideal candidate will possess strong leadership capabilities, a data-driven mindset, and the ability to innovate in a fast-paced environment while aligning marketing objectives with business goals.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the overall business objectives of Ormco.
• Lead market analysis efforts to identify audience needs, market trends, and competitive landscape.
• Oversee product positioning, messaging, and branding efforts to ensure consistency and relevance in the market.
• Collaborate with sales teams to enhance lead generation efforts and optimize sales enablement tools.
• Manage a team of marketing professionals, providing guidance, mentorship, and professional development opportunities.
• Monitor marketing KPIs and report on the effectiveness of campaigns, adjusting strategies as necessary based on performance data.
• Foster relationships with industry influencers, partners, and customers to build brand credibility and loyalty.

Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of relevant marketing experience, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and achieving measurable results.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and interpersonal skills to effectively engage and influence stakeholders at all levels.
• Experience with digital marketing techniques, including SEO, social media, and content marketing.

Technologies & Tools

The Senior Director, Marketing will utilize various technologies and tools to enhance marketing efforts and improve operational efficiency. This includes CRM systems for customer relationship management, marketing automation software to handle campaigns and lead nurturing, analytics tools for measuring performance and KPIs, along with project management software to ensure timely execution of marketing plans.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing at Ormco will demonstrate a blend of strategic thinking and creative problem-solving abilities. They will possess a passion for the dental industry, combined with strong business acumen and a proactive approach to driving marketing initiatives. Strong leadership qualities, exceptional communication skills, and a collaborative spirit are essential, as this role requires influencing teams and stakeholders across the organization. Successful candidates will be adaptable and resilient in a dynamic market environment and eager to embrace innovative approaches to achieve success.