Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation will be pivotal in shaping and executing the marketing strategy for the Ormco brand. This role entails overseeing all marketing operations, developing initiatives to enhance brand recognition, driving product growth, and ensuring alignment with the company's strategic objectives. The Senior Director will lead a team of marketing professionals, collaborate across departments, and leverage market insights to foster innovation and meet customer needs, all while maintaining a focus on achieving business targets.

Job Responsibilities

• Lead the development and execution of comprehensive marketing strategies to drive growth for the Ormco brand.
• Manage the marketing team, providing guidance and fostering a culture of creativity and collaboration.
• Analyze market trends and consumer data to identify opportunities for product positioning and differentiation.
• Collaborate with sales, product development, and customer service teams to ensure alignment on objectives and initiatives.
• Develop and manage budgets for marketing activities, ensuring efficient allocation of resources.
• Oversee the creation of marketing collateral, including online and offline campaigns, advertising, and educational materials.
• Implement effective metrics to monitor the performance of marketing initiatives and make data-driven decisions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• At least 10 years of marketing experience, with a minimum of 5 years in a leadership role.
• Proven track record of successfully leading marketing strategies in a similar industry.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills to effectively engage with various stakeholders.
• Experience in digital marketing and proficiency with marketing automation tools.
• Exceptional project management skills with the ability to manage multiple priorities.

Technologies & Tools

In this role, the Senior Director of Marketing will utilize a range of technologies and tools including customer relationship management (CRM) software, marketing automation platforms, website analytics tools, and social media management applications. Proficiency with data analysis software and digital marketing tools will be essential to effectively assess market performance and customer engagement metrics.

Ideal Candidates

Ideal candidates for the Senior Director, Marketing position at Envista Holdings Corporation will exhibit not only strong leadership capabilities but also a deep understanding of market dynamics within the dental and orthodontic industries. They should possess a strategic mindset coupled with a hands-on approach to problem-solving and innovation. The ability to inspire and mentor a diverse team while nurturing strong cross-functional relationships will be crucial to the success of the marketing vision. Additionally, candidates should have a customer-centric approach, ensuring that all marketing initiatives resonate well with targeted audiences.