Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation for the Ormco brand is a strategic leadership role responsible for guiding the development and execution of comprehensive marketing strategies to elevate brand presence, drive market expansion, and support product innovation. This position requires a deep understanding of market trends and customer needs within the dental industry, coupled with the ability to lead cross-functional teams and collaborate with stakeholders to meet business objectives. As a remote role based in the United States, the successful candidate will leverage digital marketing tactics and data-driven insights to enhance customer engagement and maximize business performance.

Job Responsibilities

• Develop and implement strategic marketing plans for the Ormco brand, aligning with overall business goals and objectives.
• Oversee market research and competitive analysis to identify opportunities for growth and innovation.
• Lead a diverse marketing team, fostering a culture of creativity and collaboration to achieve marketing targets.
• Manage the marketing budget effectively, ensuring resource allocation aligns with strategic priorities.
• Collaborate with sales and product development teams to ensure marketing strategies support product launches and sales initiatives.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Enhance brand awareness and customer loyalty through targeted marketing efforts and initiatives.
• Utilize digital marketing tools and social media platforms to drive engagement and reach new audiences.
• Advise executive leadership on market trends, customer behavior, and marketing best practices.
• Represent the brand at industry events, conferences, and meetings to promote Ormco’s offerings.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Strong background in the dental or medical device industry is highly desirable.
• Proven track record of developing and executing effective marketing strategies.
• Exceptional leadership and team management skills.
• Advanced analytical skills and experience with data-driven decision making.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in digital marketing tools and platforms.

Technologies & Tools

The Senior Director of Marketing will utilize a range of technologies and tools including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), and social media management software (e.g., Hootsuite). Proficiency in Adobe Creative Suite for design initiatives is also beneficial. Familiarity with SEO best practices and content management systems (CMS) is required to optimize the brand's digital presence.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position at Envista Holdings Corporation possesses a strategic mindset with a results-oriented approach, coupled with a passion for the dental industry. They are adaptable and innovative thinkers, capable of motivating teams while maintaining a focus on mission-driven objectives. Strong emotional intelligence and the ability to build relationships across various stakeholders are essential. A commitment to continuous learning and staying abreast of industry trends will further distinguish the top candidates for this impactful role.