Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will be responsible for leading the development and execution of strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth within the orthodontic market. This role requires a visionary leader to leverage market insights, oversee product positioning, and collaborate with cross-functional teams to maximize the impact of marketing strategies. The ideal candidate will possess a strong blend of marketing expertise, analytical skills, and a passion for innovation, particularly in the orthodontics space, while working in a fully remote capacity.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and enhance the Ormco brand presence.
• Lead a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement.
• Conduct market research to identify trends, customer needs, and competitive landscapes that inform product development and marketing strategies.
• Oversee digital marketing initiatives, including SEO, PPC, social media, and email marketing, ensuring effective utilization of channels.
• Collaborate with product development teams to create compelling product positioning and messaging.
• Monitor and analyze marketing performance metrics, providing actionable insights to guide strategic decisions.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Establish relationships with key stakeholders, including industry professionals, customers, and internal teams to promote partnership opportunities.
• Lead, mentor, and develop team members to achieve individual and collective marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, ideally within the healthcare or dental industries.
• Proven leadership experience managing high-performing marketing teams.
• Strong understanding of digital marketing principles and tools.
• Excellent analytical skills, with the ability to interpret data and extract meaningful insights.
• Outstanding verbal and written communication skills, with the ability to present ideas and strategies clearly to various stakeholders.
• Familiarity with CRM systems and marketing automation tools.
• Demonstrated success in developing and executing successful marketing campaigns that drive growth.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to execute marketing strategies effectively. Key tools include marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) software such as Salesforce, analytics tools such as Google Analytics, and social media management platforms. Additionally, proficiency with content creation software and digital design tools will be required to guide marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position are innovative strategists who are not only capable of driving results but also thrive in a collaborative, team-oriented environment. They should possess an entrepreneurial mindset, be results-driven, and demonstrate strong decision-making skills. The ability to adapt to changing market dynamics, effectively communicate across diverse teams, and inspire others will be integral to the success of the individual in this role.