Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a part of Envista Holdings Corporation, will be a pivotal leader responsible for shaping and executing comprehensive marketing strategies that drive brand awareness and business growth within the orthodontic sector. This position requires the ability to harmonize innovative marketing initiatives with operational excellence, ensuring alignment with corporate objectives while fostering a culture of collaboration and results-driven performance across various teams. The ideal candidate will demonstrate a strong command of market trends, consumer insights, and competitive landscapes to enhance Ormco's position as a leader in orthodontic solutions.

Job Responsibilities

• Develop and implement strategic marketing plans to meet overall corporate objectives.
• Lead the marketing team in executing multi-channel marketing campaigns, including digital, social media, and traditional marketing.
• Analyze market trends and consumer behavior to identify opportunities for growth and differentiation.
• Collaborate with sales teams to ensure marketing strategies align with sales objectives and customer engagement efforts.
• Oversee product messaging, positioning, and promotion strategies to maximize impact and market reach.
• Manage marketing budgets effectively to optimize ROI from campaigns and initiatives.
• Foster relationships with external partners, agencies, and key stakeholders to enhance marketing efforts.
• Monitor and report on the effectiveness of marketing strategies and campaigns, providing actionable insights for improvement.
• Ensure all marketing materials comply with regulatory and corporate guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
• Demonstrated experience in developing and executing successful marketing strategies in the medical or dental industries.
• Strong analytical and strategic thinking abilities, with a result-oriented approach.
• Exceptional interpersonal and communication skills for effective collaboration across teams and departments.
• Proficient in marketing analytics tools and platforms to track performance and measure success.

Technologies & Tools

The Senior Director of Marketing will utilize advanced marketing software and tools including Customer Relationship Management (CRM) platforms, marketing automation systems, data analytics tools, and social media management software to design, implement, and evaluate marketing campaigns effectively. Familiarity with digital marketing concepts and best practices will also be essential for leveraging online channels to enhance brand engagement.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a visionary mindset combined with practical execution skills, capable of thriving in a fast-paced environment. They will embody traits such as strong leadership, resilience, adaptability, and creativity. An emphasis on teamwork and a commitment to fostering an inclusive culture will also be key characteristics, as this role demands effective collaboration across diverse teams to drive success and innovation.