Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will be responsible for leading the strategic direction and execution of marketing initiatives to drive brand growth and innovation within the dental and orthodontic market. This role involves overseeing the development and implementation of comprehensive marketing strategies, managing cross-functional teams, and collaborating with key stakeholders to ensure alignment with overall business objectives. The Senior Director will also be tasked with analyzing market trends, identifying new opportunities for growth, and enhancing customer engagement through targeted marketing efforts, all while maintaining a strong focus on team development and performance enhancement.

Job Responsibilities

• Develop and execute innovative marketing strategies that align with corporate goals and objectives.
• Lead and mentor a dynamic team of marketing professionals while fostering a collaborative environment.
• Conduct market research to identify customer needs, preferences, and competitive landscape.
• Drive product development and commercialization efforts in collaboration with R&D and sales teams.
• Oversee budget management and resource allocation for marketing initiatives.
• Implement metrics to measure marketing effectiveness and adapt strategies accordingly.
• Enhance brand visibility through effective digital marketing and social media strategies.
• Establish partnerships with key industry organizations and influencers to promote brand initiatives.
• Present marketing strategies and results to executive leadership and other stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience in the healthcare or medical device sectors.
• Proven experience leading marketing teams and developing high-impact marketing strategies.
• Strong analytical skills with an ability to gather and interpret market data.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in digital marketing techniques and tools, with a solid understanding of SEO and SEM.
• Demonstrated ability to work cross-functionally and influence at all levels of the organization.
• Familiarity with CRM systems and marketing automation platforms.

Technologies & Tools

The Senior Director of Marketing will leverage a variety of technologies and tools to optimize marketing strategies and enhance operational efficiency. These include marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (Google Analytics, Tableau), content management systems (CMS), and social media management tools. Familiarity with digital advertising platforms (Adobe Advertising, Google Ads) will also be essential for executing targeted campaigns.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position is someone who possesses a blend of strategic vision and tactical execution. They should demonstrate a strong business acumen and a results-driven mindset, coupled with creativity in problem-solving. Excellent leadership capabilities and experience managing diverse teams are essential, as well as exceptional communication skills to effectively liaise with various stakeholders. The candidate should embrace innovation and exhibit a passion for driving change in a fast-paced environment, making them a valuable asset to the Ormco team.