Ormco Senior Director, Marketing (Remote-US)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a part of Envista Holdings Corporation, will lead the strategic marketing initiatives to drive growth and market share within the orthodontic industry. This remote position requires a visionary leader who can craft innovative marketing strategies, collaborate effectively across various departments, and lead a dynamic marketing team. The ideal candidate will leverage data analytics to inform decision-making, develop branding and messaging strategies, and foster relationships with key stakeholders to enhance the company’s market presence.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to achieve corporate objectives, enhance brand awareness, and support product launches.
• Lead a team of marketing professionals, providing guidance, mentoring, and performance management to ensure high levels of engagement and accountability.
• Analyze market trends and consumer insights to inform strategic direction and identify growth opportunities.
• Collaborate with product development teams to ensure alignment between marketing strategy and product features, benefits, and positioning.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for campaigns and initiatives.
• Oversee the creation of marketing materials, including digital content, advertisements, and promotional collateral.
• Develop and maintain relationships with key opinion leaders to promote product endorsement and trust within the orthodontic community.
• Coordinate research efforts to evaluate the effectiveness of marketing campaigns and initiatives, providing data-driven recommendations for future efforts.

Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field is required; a Master’s degree is preferred.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership capacity within the medical device or orthodontic industry.
• Strong understanding of digital marketing techniques and platforms, including social media, SEO, and PPC.
• Proven experience in developing successful marketing strategies and executing complex marketing campaigns.
• Excellent analytical skills, with the ability to interpret market data and make informed decisions under pressure.
• Exceptional communication and interpersonal skills, capable of influencing and engaging stakeholders at all organizational levels.
• Demonstrated ability to lead and inspire teams toward achieving ambitious goals.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance productivity and marketing effectiveness. Key tools may include Customer Relationship Management (CRM) systems, marketing automation software, data analytics platforms, and design tools such as Adobe Creative Suite. Familiarity with digital marketing analytics tools, social media management platforms, and project management software will also be essential for executing initiatives successfully.

Ideal Candidates

Ideal candidates for this position will possess a balance of strategic and operational capabilities. They will be results-oriented with a track record of success in similar roles and industries. A strong leader, the candidate should exhibit excellent decision-making skills, creativity, and a collaborative spirit. Additionally, they should demonstrate adaptability, resilience, and a deep commitment to fostering a positive and innovative team environment, all while driving towards the organization’s strategic goals and objectives.