Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation for the Ormco business unit is responsible for leading strategic marketing initiatives aimed at driving brand growth and market share within the orthodontic industry. This role involves overseeing the development and execution of comprehensive marketing strategies, managing a team, and collaborating with cross-functional departments to ensure alignment with business objectives. The incumbent will focus on leveraging market insights and analytics to enhance product positioning while ensuring innovation in marketing practices that resonate with targeted audiences.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the organizational goals and objectives for the Ormco brand.
• Lead and mentor a diverse marketing team, fostering professional development and a high-performance culture.
• Conduct market analysis to identify growth opportunities and competitive advantages.
• Collaborate with sales, product development, and customer service teams to ensure cohesive and effective execution of marketing initiatives.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Oversee the creation of marketing materials and digital content to support brand messaging and campaigns.
• Monitor and analyze key performance indicators (KPIs) to drive continuous improvement in marketing strategies.
• Represent the Ormco brand at industry events, trade shows, and conferences.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of marketing experience in the healthcare or medical device industry, with at least 5 years in a senior management role.
• Proven track record of successfully launching and managing marketing campaigns in a competitive market.
• Strong proficiency in digital marketing tools and techniques, including SEO, SEM, and social media marketing.
• Exceptional analytical skills with a strong understanding of market research and competitor analysis.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Demonstrated leadership capabilities with experience in team management and cross-functional collaboration.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and software in this role. Key tools may include CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics platforms (such as Google Analytics), and project management tools (like Trello or Asana). Familiarity with design software (like Adobe Creative Suite) for marketing material creation is also beneficial.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a strong strategic vision, combined with the ability to execute tactical marketing plans effectively. They will be innovative thinkers who can adapt to rapidly changing market conditions while remaining customer-focused. Strong interpersonal skills and a collaborative approach are essential, as this role involves engaging with diverse teams and stakeholders. Candidates should show a commitment to excellence and a passion for empowering their team to achieve outstanding results.