Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Director of Marketing for Ormco at Envista Holdings Corporation, you will play a pivotal role in shaping and executing the marketing strategy for our orthodontic products. You will lead a high-performing team to drive brand growth and market share through innovative marketing campaigns, product launches, and customer engagement initiatives. This remote position calls for a strategic thinker who can collaborate with cross-functional teams, leverage data-driven insights, and effectively manage marketing resources to achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and product adoption within the orthodontic market.
• Lead and mentor a diverse marketing team, fostering a culture of innovation and high performance.
• Conduct market research and analyze competitive landscape to identify opportunities for growth and differentiation.
• Collaborate with sales, product development, and customer service teams to ensure alignment in messaging and branding efforts.
• Oversee the development of marketing materials and promotional activities, including digital marketing campaigns, social media, and trade shows.
• Monitor and report on key performance indicators (KPIs) to evaluate marketing effectiveness and ROI, adjusting strategies as needed.
• Manage the marketing budget and allocate resources efficiently to achieve maximum impact.
• Establish and maintain relationships with key stakeholders, including customers, industry partners, and internal teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing management, preferably within the medical device or dental industry.
• Proven track record of successful product launches and brand management.
• Strong understanding of digital marketing strategies and tools, including SEO, SEM, and social media marketing.
• Exceptional analytical skills with the ability to derive meaningful insights from data.
• Demonstrated leadership experience with the ability to inspire and motivate a team.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a remote environment and drive results in a fast-paced setting.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to execute marketing strategies effectively. Familiarity with Customer Relationship Management (CRM) systems, Marketing Automation platforms, and data analytics tools is essential. Proficiency in digital marketing tools for SEO, email marketing, and social media advertising will also be critical for success in this role.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position will possess a unique blend of strategic vision and tactical execution. They will be innovative, adaptable, and result-oriented, with a passion for driving growth in a competitive market. Strong leadership skills, a collaborative mindset, and the ability to thrive in a remote work environment are essential traits that will contribute to their success in this role. Additionally, the candidate should demonstrate a commitment to excellence and a deep understanding of the orthodontic industry.