Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will play a critical role in shaping and executing marketing strategies that drive growth and enhance the brand's presence in the orthodontic market. This leadership position involves overseeing all marketing functions including product marketing, digital marketing, and brand management, while collaborating with cross-functional teams to achieve strategic objectives. The incumbent will be responsible for market analysis, campaign development, consumer insights, and leading a team of marketing professionals to elevate Ormco's market position and customer engagement initiatives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and market share.
• Lead product marketing initiatives, including product launches, promotional campaigns, and pricing strategies.
• Oversee digital marketing efforts, ensuring alignment with overall marketing goals.
• Conduct market research and competitive analysis to inform strategic decisions.
• Collaborate with sales and product development teams to ensure alignment between customer needs and product features.
• Manage and mentor the marketing team, fostering a culture of continuous improvement and innovation.
• Coordinate with external agencies and vendors to execute marketing initiatives effectively.
• Monitor and report on marketing performance metrics to refine strategies and optimize resource allocation.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of experience in marketing management, preferably within the healthcare or medical device industry.
• Proven experience in leading marketing teams and managing cross-functional projects.
• Strong analytical and strategic thinking skills with a data-driven approach.
• Exceptional communication and interpersonal skills.
• Experience with digital marketing tools and analytics platforms.
• Comfort with public speaking and presenting to diverse audiences.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools including Customer Relationship Management (CRM) software, digital marketing platforms (e.g., Google Analytics, HubSpot), content management systems (CMS), and data visualization tools to analyze market trends and evaluate campaign effectiveness. Familiarity with social media management tools and email marketing software will also be essential for executing effective marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing role at Ormco will possess a unique blend of strategic mindset and creative flair. They will be passionate about healthcare marketing, particularly in orthodontics, and possess an entrepreneurial spirit that drives results. Strong leadership qualities, combined with excellent collaborative skills, will enable them to inspire their team and influence cross-functional partners. The successful candidate will be adaptable and responsive to market changes, demonstrating resilience and a proactive approach to solving challenges. A commitment to customer satisfaction and the ability to cultivate strong relationships will further distinguish them as an exceptional choice for this position.