Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, you will lead the strategic marketing initiatives aimed at enhancing brand visibility and driving product adoption within the orthodontic market. This leadership role requires a forward-thinking individual who can develop comprehensive marketing strategies, manage cross-functional teams, and engage with key stakeholders to maximize the impact of our product offerings. You will also be responsible for analyzing market trends, optimizing promotional campaigns, and ensuring alignment with overall business objectives, all in a dynamic remote work environment.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s vision and growth objectives.
• Lead the marketing team in the creation of promotional material and campaigns that effectively communicate product value propositions.
• Analyze market data and trends to inform strategic decisions and identify new opportunities for growth.
• Collaborate with sales teams to develop targeted training programs and ensure consistency in messaging.
• Manage relationships with external partners, vendors, and agencies to enhance marketing initiatives.
• Monitor and report on key marketing metrics and adjust strategies as needed to ensure effectiveness.
• Drive brand awareness through effective use of digital marketing, content marketing, and social media channels.
• Lead market research projects that contribute to product development and innovation within the portfolio.
• Facilitate communication between the marketing team and other departments to ensure cohesive strategies and execution.
• Mentor and develop talent within the marketing organization to foster a culture of creativity and accountability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 10 years of marketing experience, with 5 years in a leadership role, preferably within the healthcare or dental industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret data to drive decision-making.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in digital marketing tools and platforms, CRM systems, and data analytics.
• Demonstrated ability to lead and motivate teams across multiple locations or functions.
• Strategic thinker with the ability to manage multiple projects in a fast-paced environment.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance strategic marketing efforts. These include CRM systems such as Salesforce, data analytics platforms like Google Analytics, and marketing automation tools such as HubSpot or Marketo. Familiarity with social media management tools and content creation software will also be essential to effectively engage with target audiences and measure campaign success.

Ideal Candidates

The ideal candidate for this position will possess a blend of strong leadership capabilities and innovative marketing expertise. They should demonstrate a passion for the orthodontic and dental industries, with an entrepreneurial mindset to drive change and improvements. Successful candidates will be adaptable, results-oriented, and possess the capacity to think creatively while managing relationships with diverse teams and stakeholders. A solid commitment to fostering a collaborative and inclusive work environment is essential for success in this role.