Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation will be a pivotal leader responsible for shaping and driving the marketing strategy for the Ormco brand. This role entails overseeing the development and implementation of innovative marketing campaigns, enhancing brand awareness, and fostering deep customer engagement. The Senior Director will collaborate with cross-functional teams to align marketing objectives with business goals, leveraging data analytics to inform decisions and ensure impactful execution of initiatives that support the growth of the company in the dental market.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand positioning and market share for Ormco.
• Lead and mentor the marketing team, fostering a culture of creativity and accountability.
• Analyze market trends and competitor activities to identify growth opportunities and potential risks.
• Collaborate with product development teams to ensure alignment of marketing initiatives with new product launches and enhancements.
• Oversee the creation and management of marketing content, including digital, social media, and traditional marketing materials.
• Establish metrics and KPIs to measure the success and ROI of marketing campaigns and initiatives.
• Engage with key stakeholders, including sales teams and global leadership, to ensure alignment and effective execution of marketing plans.
• Manage marketing budgets, ensuring optimal allocation of resources across various initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven track record of developing and executing successful marketing strategies in a B2B environment.
• Strong analytical skills with the ability to derive insights from data and make strategic recommendations.
• Exceptional leadership and team management skills, with a focus on building high-performing teams.
• Excellent communication and presentation skills, capable of influencing stakeholders at all levels.
• Deep understanding of digital marketing channels and trends, particularly in the healthcare or dental industries.

Technologies & Tools

In the role of Senior Director of Marketing, familiarity with a range of technologies and tools is essential. The position requires proficiency in marketing automation platforms, customer relationship management (CRM) software, web analytics tools, and social media management solutions. Additionally, knowledge of design and content management software will be beneficial for leading marketing content creation and ensuring brand consistency across various digital platforms.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position at Envista Holdings Corporation is a dynamic and strategic thinker with a passion for innovation in the healthcare marketing space. They should demonstrate exceptional leadership qualities, inspiring and guiding teams to achieve ambitious marketing goals. A strong orientation towards data-driven decision-making and an acute understanding of the dental market will enable them to effectively navigate challenges and seize opportunities. The candidate should possess excellent interpersonal skills, fostering collaborative relationships across functions, and be adaptable to the fast-paced and evolving nature of marketing in a global organization.