Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, is responsible for leading the strategic marketing initiatives aimed at enhancing brand visibility, product adoption, and overall market growth. This role encompasses the development and execution of comprehensive marketing strategies, overseeing promotional activities, and driving collaboration across cross-functional teams. The ideal candidate will leverage their extensive experience in marketing leadership, particularly within the dental or healthcare industries, to enhance Ormco's market positioning and facilitate organizational objectives remotely within the United States.

Job Responsibilities

• Develop and implement strategic marketing plans to promote Ormco's product portfolio and enhance brand recognition.
• Lead marketing teams in creating integrated campaigns that effectively communicate product benefits to customers.
• Analyze market trends and competitive landscape to identify business opportunities and inform marketing strategies.
• Collaborate with product development and sales teams to align marketing initiatives with product launches and commercial goals.
• Establish and manage the marketing budget, ensuring resource allocation aligns with strategic priorities.
• Utilize data analytics to measure campaign performance and drive continuous improvement in marketing efforts.
• Foster relationships with key stakeholders, including dental professionals, industry influencers, and partners.
• Oversee digital marketing strategies including social media, SEO/SEM, and email marketing to optimize online presence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Demonstrated experience in the dental or healthcare industries is highly desirable.
• Proven track record of building and executing successful marketing campaigns across various channels.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication and interpersonal skills, with a strategic mindset.
• Ability to lead and inspire diverse teams while fostering a culture of innovation and high performance.

Technologies & Tools

The Senior Director of Marketing will regularly utilize various marketing technologies and tools, including Adobe Creative Suite for design and content creation, CRM systems such as Salesforce for customer relationship management, analytics platforms like Google Analytics for performance tracking, and social media management tools like Hootsuite. Familiarity with marketing automation software is also essential for streamlining campaigns and measuring effectiveness.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position at Ormco will possess a dynamic blend of strategic vision and tactical execution. They should be motivated by the challenge of driving results in a competitive market and exhibit a strong customer-centric approach. Exceptional leadership qualities, an innovative mindset, and the ability to communicate complex ideas with clarity will distinguish the ideal candidate. A passion for the dental or healthcare industry, combined with a commitment to fostering team collaboration and engagement, is essential for success in this role.