Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director, Marketing at Envista Holdings Corporation will be responsible for leading the development and execution of innovative marketing strategies for the Ormco brand. This role will oversee all aspects of marketing initiatives, including product launches, market positioning, branding, digital marketing, and analytics. The ideal candidate will work closely with cross-functional teams to drive business growth, enhance brand visibility, and optimize the customer experience while ensuring alignment with the overall company vision and objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance the Ormco brand and increase market share.
• Lead the marketing team to execute successful product launches and campaigns across various channels.
• Manage and analyze marketing budgets, ensuring efficient allocation of resources to optimize ROI.
• Collaborate with sales and product development teams to identify market trends and customer needs.
• Utilize data analytics to measure and report on marketing performance and inform strategic decisions.
• Oversee digital marketing initiatives, including SEO, SEM, and social media campaigns.
• Build and maintain relationships with key stakeholders and external partners to enhance brand presence.
• Mentor and develop team members, fostering a culture of innovation and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position, preferably in the healthcare or dental industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a demonstrated ability to influence at all organizational levels.
• Experience with digital marketing platforms and tools, including CRM systems and marketing automation software.
• Strong leadership skills with the ability to inspire and motivate a diverse team.

Technologies & Tools

This position requires proficiency in a variety of tools and technologies to manage marketing initiatives effectively. Candidates should be familiar with digital marketing software such as HubSpot or Marketo, CRM systems like Salesforce, analytics platforms including Google Analytics, and design tools such as Adobe Creative Suite. Knowledge of social media management tools and SEO optimization resources will also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position will possess a strong blend of strategic vision and tactical execution, with a focus on driving results. They should demonstrate a passion for the dental industry and an understanding of customer needs. Candidates must exhibit a collaborative spirit, with the ability to work effectively across teams and influence key stakeholders. They should be adaptable to changing market conditions and exhibit a commitment to continuous learning and improvement.