Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, part of Envista Holdings Corporation, is responsible for shaping and executing the global marketing strategy that drives brand growth, innovation, and market penetration within the orthodontic industry. This leadership role will oversee marketing initiatives across various channels, ensure alignment with corporate objectives, and enhance the overall customer experience. The ideal candidate will excel in strategic thinking, possess strong analytical skills, and have a passion for driving business results while fostering a collaborative team environment.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Lead a team of marketing professionals to execute multi-channel campaigns that meet corporate goals.
• Analyze market trends and customer insights to identify opportunities for growth and differentiation.
• Oversee the development of marketing materials, ensuring consistent brand messaging across all platforms.
• Collaborate with cross-functional teams to enhance product offerings and customer experience.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
• Manage budget allocation for marketing projects and initiatives, ensuring cost-effectiveness.
• Create and maintain strong relationships with key stakeholders, partners, and external agencies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies in a global business environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working collaboratively across teams.
• Experience in the orthodontic or healthcare industry is a plus.
• Familiarity with digital marketing tools and CRM software.

Technologies & Tools

The Senior Director of Marketing role will involve the use of various technologies and tools, including CRM systems like Salesforce, digital marketing platforms such as HubSpot, analytics tools for data analysis (e.g., Google Analytics), and project management software like Asana or Trello. Familiarity with design software (Adobe Creative Suite) for marketing material creation may also be beneficial.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic insight and creative thinking. They should be results-driven with a strong focus on customer satisfaction, exhibiting leadership qualities that inspire and motivate teams. A successful Senior Director of Marketing will demonstrate adaptability in a fast-paced environment, showcase strong problem-solving capabilities, and have a passion for innovation within the orthodontic space. Empathy and the ability to build strong relationships both internally and externally are crucial for fostering a collaborative workplace culture.