Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation will play a pivotal role in shaping the strategic direction of the Ormco brand. This position involves leading the marketing function, overseeing product positioning, digital marketing strategies, market research, and brand management. The successful candidate will collaborate across teams to drive growth and enhance customer engagement in the orthodontics sector while ensuring alignment with the company's overall vision and goals.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market penetration.
• Lead and mentor the marketing team, ensuring effective communication and teamwork across all marketing initiatives.
• Conduct market research to identify customer needs, competitive landscape, and emerging trends in the orthodontic space.
• Collaborate with product development teams to define product positioning, pricing, and promotional strategies.
• Manage digital marketing efforts, including search engine optimization (SEO), content marketing, and social media engagement.
• Utilize data-driven insights to enhance marketing effectiveness and ROI.
• Oversee budgeting and resource allocation for marketing campaigns and initiatives.
• Build and maintain strong relationships with key stakeholders, including healthcare professionals, partners, and customers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• A minimum of 10 years of experience in marketing, preferably within the healthcare or dental industries.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong leadership skills with experience managing and developing high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to engage stakeholders at all levels.
• Expertise in digital marketing and analytics tools.
• Ability to think strategically and analytically to solve problems effectively.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to enhance marketing efforts and track performance metrics. Proficiency in marketing automation platforms, customer relationship management (CRM) software, and analytics tools will be essential. Familiarity with content management systems (CMS), digital advertising platforms, and social media tools will also be beneficial to effectively reach and engage target audiences.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a strategic mindset combined with a strong operational focus. They should demonstrate creativity in developing marketing initiatives while being analytical in evaluating their effectiveness. A collaborative approach, excellent leadership skills, and a passion for innovation in the orthodontic field will further distinguish a successful candidate. The ability to thrive in a fast-paced environment and adapt to evolving market conditions is also essential.