Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, plays a pivotal role in shaping the marketing strategy and execution for the company. This leadership position is responsible for driving brand growth, enhancing market presence, and maximizing customer engagement through innovative marketing initiatives. The individual will lead a team of marketing professionals, collaborate with cross-functional teams, and utilize data to inform strategies that align with our corporate goals while maintaining a focus on profitability and customer satisfaction.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand positioning and increase market share in the orthodontics sector.
• Lead, mentor, and manage the marketing team to achieve departmental objectives and benchmarks.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Create and oversee product launch plans, ensuring successful execution in alignment with corporate strategies.
• Collaborate with product development, sales, and other departments to ensure cohesive marketing efforts and successful product life cycles.
• Manage marketing budgets and ensure optimal allocation of resources to maximize ROI on marketing campaigns.
• Develop metrics and reporting systems to measure effectiveness of marketing programs and initiatives.
• Establish strong relationships with key stakeholders, including customers, industry leaders, and trade associations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the medical device or healthcare industry.
• Proven track record of successful brand management and product marketing initiatives.
• Strong analytical skills with the ability to interpret complex data and translate findings into actionable strategies.
• Exceptional leadership, communication, and interpersonal skills to effectively lead teams and engage with stakeholders.
• Ability to work effectively in a fast-paced, ever-changing environment while managing multiple priorities.
• Proficiency in digital marketing tools and techniques, including SEO/SEM, social media management, and analytics platforms.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools essential for executing marketing strategies effectively. This includes CRM software for managing customer relationships, analytics tools for measuring campaign performance, content management systems for digital marketing, and social media platforms for outreach and engagement. Familiarity with marketing automation tools and SEO/SEM software will also be vital for optimizing campaigns and analyzing market impact.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position at Ormco should embody a blend of strategic vision and hands-on execution capabilities. They should possess strong leadership qualities that inspire innovation and collaboration within their team. A deep understanding of the orthodontics market and a passion for enhancing customer experience are essential. Candidates should be proactive, results-oriented, and adaptable, with an ability to thrive in a dynamic, remote work environment while fostering teamwork and accountability.