Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will play a pivotal role in driving the overall marketing strategy and execution for dental solutions. This position requires a strategic thinker with a deep understanding of market dynamics, trends, and customer needs in the orthodontic sector. The Senior Director will collaborate with cross-functional teams to strengthen brand positioning, enhance product awareness, and ultimately drive growth. This role is integral to formulating and implementing innovative marketing initiatives that resonate with customers and stakeholders while leading a talented marketing team to achieve financial and operational goals.

Job Responsibilities

• Develop and execute comprehensive marketing strategies aligned with corporate goals to drive growth in the orthodontic sector.
• Lead, mentor, and manage the marketing team, promoting a culture of high performance and professional development.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to inform strategic decisions.
• Oversee the planning and execution of marketing campaigns across various channels, including digital, social media, and traditional outlets.
• Collaborate with product development and sales teams to ensure alignment of marketing strategies with product offerings and customer needs.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing investments.
• Analyze marketing performance metrics to assess effectiveness of campaigns and adjust strategies as necessary.
• Build and maintain strong relationships with external partners, agencies, and stakeholders to leverage capabilities and enhance marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of marketing experience, with a focus on product marketing and brand strategy, ideally within the healthcare or dental industry.
• Proven experience in leading and managing marketing teams, with a track record of driving measurable results.
• Strong analytical skills with the ability to interpret data and make strategic decisions based on insights.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Demonstrated ability to manage multiple priorities and initiatives in a fast-paced, results-oriented environment.
• Proficiency in digital marketing tools and techniques, analytics software, and marketing automation platforms.

Technologies & Tools

The Senior Director, Marketing position utilizes various technologies and tools to enhance marketing efforts. Familiarity with marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics and Tableau for performance measurement, and CRM systems (e.g., Salesforce) is essential. Proficiency in social media management tools (e.g., Hootsuite) and digital advertising platforms (e.g., Google Ads and Facebook Ads Manager) will also be beneficial in executing targeted marketing campaigns effectively.

Ideal Candidates

An ideal candidate for the Senior Director, Marketing position at Ormco would possess a blend of strategic vision and tactical execution. They should be passionate about the orthodontic industry, with a strong desire to innovate and drive change. The candidate must possess exceptional leadership qualities, with an ability to inspire and engage a diverse team while fostering collaboration across departments. Strong adaptability, creativity, and a results-oriented mindset will further enable success in a dynamic market environment.