Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will be responsible for the strategic oversight and direction of marketing initiatives that drive brand awareness and financial performance. This role requires a seasoned marketing professional who can develop and execute innovative strategies, manage cross-functional teams, and foster relationships with external stakeholders. The Senior Director will be instrumental in defining the marketing vision, aligning it with corporate goals, and ensuring the successful implementation of the marketing plan across various channels while demonstrating a deep understanding of the orthodontic market.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility and market share for Ormco products.
• Lead a team of marketing professionals, fostering a culture of creativity, accountability, and high performance.
• Analyze market trends and customer insights to identify new opportunities for growth and product development.
• Collaborate with sales teams to create targeted campaigns that support revenue objectives and customer engagement.
• Manage the marketing budget efficiently to optimize the allocation of resources for maximum ROI.
• Establish metrics for success and regularly report performance outcomes to senior leadership.
• Oversee digital marketing strategies, including social media, email marketing, and content creation, to enhance online presence.
• Develop relationships with key opinion leaders and industry influencers to support product launches and promotional initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within the medical device or healthcare industry.
• Proven track record of developing successful marketing strategies that drive revenue growth.
• Strong analytical skills with experience in market research and data-driven decision making.
• Exceptional leadership and team management abilities.
• Excellent communication and interpersonal skills, capable of building relationships across diverse teams.
• Hands-on experience with digital marketing tools and CRM systems.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance marketing operations and outreach. Key tools include Customer Relationship Management (CRM) systems like Salesforce, digital marketing platforms such as HubSpot or Marketo, analytics tools like Google Analytics for measuring campaign effectiveness, and design software for creating marketing materials. Proficiency in Microsoft Office Suite is also essential for reporting and presentations.

Ideal Candidates

The ideal candidates for the Senior Director, Marketing position at Ormco are those who possess a blend of strategic vision and practical execution skills. They demonstrate a strong entrepreneurial mindset, are adaptive to rapidly changing environments, and have a passion for delivering results. Successful candidates will have a collaborative spirit, comfortable interacting with various stakeholders, and exhibit excellent problem-solving skills. A genuine interest in the orthodontic field, combined with prior experience in a similar leadership role, will greatly enhance their potential for success in this position.