Ormco Senior Director, Marketing (Remote-US)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, you will be responsible for shaping and executing the marketing strategy to drive revenue growth and enhance brand equity within the orthodontic market. This remote position entails leading a dynamic marketing team, overseeing key initiatives including product launches, digital marketing campaigns, and customer engagement strategies. You will collaborate closely with cross-functional teams and stakeholders to ensure alignment with organizational goals and to nurture a customer-centric approach while advancing innovation and market development.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to support the growth of Ormco’s product portfolio and brand presence.
• Lead and mentor the marketing team, fostering a culture of creativity and innovation while ensuring accountability and performance metrics are met.
• Oversee the execution of digital marketing initiatives, including SEO, content marketing, and social media campaigns to maximize customer engagement.
• Manage product launch activities, ensuring collaborative efforts across product management, sales, and external partners.
• Conduct market research and competitive analysis to identify trends and inform strategic decision-making.
• Establish and manage marketing budgets, ensuring optimal resource allocation for maximum return on investment.
• Build and maintain relationships with key opinion leaders (KOLs) and industry influencers to advocate for Ormco products.
• Measure and report on the effectiveness of marketing campaigns, utilizing analytics to refine strategies and enhance effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership capacity within the healthcare or dental industry.
• Proven track record of developing successful marketing strategies and executing high-impact campaigns.
• Strong analytical skills and experience with marketing analytics tools to drive data-informed decision-making.
• Excellent interpersonal skills with the ability to build consensus across cross-functional teams.
• Exceptional verbal and written communication skills, capable of presenting complex concepts clearly.
• Experience with digital marketing platforms and social media channels, and familiarity with CRM software.

Technologies & Tools

In this role, you will utilize various marketing technologies and tools, including marketing automation software (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics), and social media management applications. Proficiency in these technologies will facilitate efficient campaign management and tracking of performance metrics, enabling informed strategic decisions.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing position will possess strong leadership qualities, demonstrating the ability to inspire and lead teams towards shared goals. They should have a passion for innovation and a deep understanding of market dynamics, particularly in the orthodontic sector. Candidates must exhibit excellent strategic thinking skills, coupled with an analytical mindset to navigate complex business challenges. Furthermore, a customer-focused approach and a collaborative spirit are crucial characteristics that will contribute to the success of the role and foster productive partnerships within and outside the organization.