Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation will be responsible for leading the marketing strategies and initiatives for the Ormco brand within the orthodontics segment. This role encompasses developing and executing comprehensive marketing plans that drive brand awareness, increase market share, and support product launches. The Senior Director will collaborate cross-functionally with product development, sales, and customer service teams, while also leveraging data analytics and market insight to inform strategic decisions. This position holds a significant leadership role, requiring visionary thinking, operational excellence, and the ability to inspire a team toward achieving ambitious business objectives.

Job Responsibilities

• Develop and execute strategic marketing plans for the Ormco brand, focusing on brand positioning, digital marketing, and customer engagement.
• Lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Analyze market trends and competitive landscape to identify opportunities for growth and improvement.
• Manage marketing budgets and resources, ensuring alignment with overall business objectives and maximizing return on investment.
• Collaborate with sales leadership to create targeted marketing campaigns that drive customer acquisition and retention.
• Oversee product launch strategies and promotional activities, ensuring alignment with corporate goals.
• Utilize data-driven insights to measure the effectiveness of marketing programs and update strategies accordingly.
• Act as a key liaison between the marketing department and other business units, maintaining effective communication and collaboration.

Qualifications

• Master’s degree in Marketing, Business Administration, or related field.
• A minimum of 10 years of marketing experience within a related industry, with at least 5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong analytical skills with the ability to leverage data for decision-making.
• Excellent communication and interpersonal skills, capable of collaborating with various stakeholders.
• Demonstrated expertise in digital marketing strategies, including SEO, SEM, and social media marketing.
• Knowledge of the orthodontic industry or healthcare sector is preferred.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of advanced technologies and tools in this role. Essential software may include Customer Relationship Management (CRM) tools, marketing automation platforms, social media analytics tools, and data visualization software. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is also required for reporting and presentations. Familiarity with SEO and SEM tools is crucial for optimizing online marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position at Envista Holdings Corporation will demonstrate exceptional leadership capabilities coupled with a strategic mindset. They should possess a creative approach to problem-solving and a passion for developing innovative marketing solutions. Strong analytical and decision-making skills are essential, alongside the ability to thrive in a fast-paced, data-driven environment. Effective communication and relationship-building skills are imperative as this role involves significant cross-departmental collaboration. A results-oriented approach with a strong sense of accountability will further enhance a candidate's fit for this critical position.