Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Director of Marketing at Envista Holdings Corporation will be responsible for leading the strategic marketing initiatives for the Ormco brand while driving growth and enhancing brand equity. This role involves developing and implementing comprehensive marketing strategies that align with the company’s goals, overseeing marketing communications, market research, and product development, and ensuring cross-functional collaboration across departments to maximize market presence and profitability. The successful candidate will bring a forward-thinking approach to engage with customers, build strong relationships, and deliver innovative solutions that meet market demands.

Job Responsibilities

• Develop and execute the strategic marketing plan for the Ormco brand to achieve business objectives.
• Lead, mentor, and develop a high-performing marketing team to drive marketing excellence.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
• Manage the marketing budget effectively while ensuring a high return on investment for marketing activities.
• Collaborate with sales, product development, and customer service teams to enhance product launches and promotional efforts.
• Oversee the creation of marketing materials, campaigns, and digital content to support brand initiatives.
• Establish metrics to measure effectiveness of marketing programs and report outcomes to senior leadership.
• Drive digital marketing strategies and ensure proper visibility and positioning on digital platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies in a healthcare, medical device, or related industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Experience with digital marketing and social media platforms.
• Ability to lead teams in a remote work environment.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to enhance marketing effectiveness and campaign management. This includes digital marketing platforms such as Google Analytics and HubSpot for performance tracking, customer relationship management (CRM) systems like Salesforce, advanced design and development software for marketing materials, and social media management tools to engage with online audiences effectively. Familiarity with data visualization tools may also be beneficial for reporting and analytics.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess strong leadership qualities, demonstrating an ability to inspire teams while fostering an innovative and collaborative work environment. They should be strategic thinkers with a passion for market-driven solutions, able to adapt quickly to changing market dynamics. Effective communicators who can articulate vision and strategy to diverse audiences, as well as build relationships with stakeholders, will excel in this role. Additionally, candidates should exhibit a results-oriented mindset, focusing on achieving measurable outcomes and embracing opportunities for continuous improvement.