Paid Digital Media Manager (Atlanta, GA)

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Written by AI from the job title and company, not by Digital Yalo, so some details may not match this job. The employer's own page has the real description.

Job Overview

Digital Yalo is seeking a detail-oriented and innovative Paid Digital Media Manager to manage our online advertising strategies across various platforms. The ideal candidate will be responsible for executing and optimizing paid media campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve the company’s digital marketing goals. This role requires a proactive approach to data-driven decision-making and a deep understanding of digital advertising dynamics, ensuring that strategies are tailored to engage target audiences effectively.

Job Responsibilities

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct thorough keyword research and competitive analysis to inform targeted advertising strategies.
• Monitor, analyze, and report on campaign performance, adjusting strategies as necessary to meet KPIs.
• Collaborate with the content and design teams to create compelling ad creatives that resonate with target audiences.
• Utilize A/B testing methodologies to enhance campaign effectiveness and improve return on ad spend (ROAS).
• Stay up-to-date with the latest trends and best practices in digital marketing and online advertising.
• Manage the paid media budget, ensuring efficient allocation of resources while maximizing ROI.
• Provide training and support to junior team members on best practices and tools used in digital advertising.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital media planning and buying, with proven success in managing paid campaigns.
• Strong analytical skills and proficiency in data analysis and reporting tools.
• Comprehensive knowledge of SEO, SEM, email marketing, and social media strategies.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
• Excellent communication and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Paid Digital Media Manager will utilize a variety of technologies and tools to enhance campaign performance and reporting. Key tools include Google Ads for campaign creation and management, Google Analytics for performance tracking and insights, and social media platforms such as Facebook Ads Manager for targeted ad placements. Additional tools used may consist of demand-side platforms (DSPs), marketing automation software, as well as creative design applications to develop engaging ad content.

Ideal Candidates

The ideal candidate for the Paid Digital Media Manager position at Digital Yalo is one who possesses a proactive mindset and an analytical approach to problem-solving. This individual should demonstrate a strong understanding of digital marketing principles and a passion for exploring innovative strategies that enhance campaign performance. Excellent communication skills, the ability to adapt in a rapidly changing environment, and a collaborative spirit are essential qualities for fostering teamwork and achieving cohesive marketing efforts.