Paid Digital Media Manager (Atlanta, GA)

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Written by AI from the job title and company, not by Digital Yalo, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Digital Media Manager at Digital Yalo in Atlanta, GA, you will be responsible for developing, executing, and optimizing comprehensive digital advertising strategies across multiple platforms. You will work closely with cross-functional teams to drive brand awareness, lead generation, and overall business growth through various paid media channels including, but not limited to, Google Ads, social media marketing, and programmatic advertising. Your analytical mindset and creative approach will help maximize ROI on advertising spend while ensuring campaigns align with broader company objectives.

Job Responsibilities

• Develop and implement paid media strategies to achieve marketing goals and objectives.
• Monitor and optimize campaign performance across various digital platforms.
• Conduct A/B testing and use data analytics to drive decisions and improvements.
• Collaborate with content and creative teams to create compelling ad copy and imagery.
• Manage and allocate budgets effectively for maximum return on investment.
• Present performance reports and insights to stakeholders regularly.
• Stay updated on industry trends and best practices in digital advertising.
• Coordinate with external vendors and agencies to enhance campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing with a focus on paid media.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and reporting metrics.
• Familiarity with tools such as Google Analytics, SEMrush, or similar analytics platforms.
• Excellent communication skills, both verbal and written.
• Ability to work collaboratively in a team-oriented environment.

Technologies & Tools

The Paid Digital Media Manager will utilize a variety of technologies and tools to effectively manage and analyze digital advertising campaigns. Key platforms include Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, and programmatic buying platforms. Additionally, the role requires proficiency in Google Analytics for tracking performance metrics, along with creative design tools such as Adobe Creative Suite to collaborate on ad output.

Ideal Candidates

The ideal candidate for the Paid Digital Media Manager role is a proactive, results-driven individual with a passion for digital marketing. They exhibit a strong analytical ability to interpret data and trends, coupled with creativity to develop engaging ad content. Excellent communication skills, both written and verbal, are essential for presenting insights and collaborating across departments. The candidate should thrive in a fast-paced environment, adapt quickly to change, and remain up-to-date on emerging digital marketing trends and technologies.