Paid Media Manager

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Written by AI from the job title and company, not by 24 Seven Talent, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager at 24 Seven Talent will play a pivotal role in developing and executing comprehensive paid media strategies across various channels. This position requires a deep understanding of digital marketing landscapes, including search engines, social media, and display platforms. The successful candidate will be responsible for managing budgets, optimizing campaigns for maximum performance, and collaborating with cross-functional teams to ensure alignment with overall business objectives. The role demands analytical prowess, creative thinking, and a results-driven mindset to effectively lead advertising initiatives that drive brand awareness and conversions.

Job Responsibilities

• Develop and implement paid media strategies that align with marketing and business goals.
• Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, Facebook, and Instagram.
• Monitor and analyze performance metrics to ensure efficiency and effectiveness of campaign spending.
• Conduct A/B testing and audience segmentation to improve targeting and messaging.
• Work collaboratively with creative teams to produce compelling ad copy and visuals.
• Generate insightful reports to communicate performance results and strategic recommendations to stakeholders.
• Stay current with industry trends and algorithm updates to inform paid media tactics.
• Manage, mentor, and develop junior team members to enhance team capabilities and performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in paid media management or digital marketing.
• Proficiency in Google Ads, Google Analytics, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include Google Ads for search and display advertising, Facebook Ads Manager for social media promotions, and Google Analytics for performance tracking and analysis. Additional tools may include SEMrush or Moz for keyword research, as well as marketing automation platforms such as HubSpot or Mailchimp for comprehensive campaign management.

Ideal Candidates

The ideal candidate for the Paid Media Manager position will possess a blend of creative and analytical thinking. They will have a passion for digital marketing and a proactive approach to problem-solving. Successful candidates are expected to be detail-oriented and organized, with the ability to manage multiple projects simultaneously. Strong interpersonal skills are essential for successful collaboration with team members and stakeholders. A growth mindset and eagerness to stay updated with industry trends will also contribute to their success in this fast-evolving field.