Paid Media Manager

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Written by AI from the job title and company, not by 24 Seven Talent, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at 24 Seven Talent will be responsible for developing, executing, and optimizing paid media campaigns across various platforms to achieve measurable results. This role requires a strategic thinker who can analyze data to drive campaign performance, collaborate effectively with cross-functional teams, and stay informed about industry trends. The ideal candidate will oversee budgeting and bidding strategies, ensuring alignment with overall marketing goals and maximizing return on investment.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across various digital channels including search, display, social, and video advertising.
• Monitor and optimize campaign performance through data analysis and insights to ensure targets are met or exceeded.
• Manage budgets and bidding strategies, adjusting allocations based on performance and business priorities.
• Collaborate with creative teams to develop engaging ad content that effectively converts target audiences.
• Conduct keyword research and audience segmentation to inform targeting and enhance campaign effectiveness.
• Prepare and present reports on campaign performance, insights, and recommendations for continuous improvement.
• Stay updated on industry trends, competitive landscape, and emerging technologies to inform media strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in paid media management or digital marketing.
• Strong analytical skills with a proficiency in data interpretation and reporting tools.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, demonstrating strong organizational skills.
• Familiarity with A/B testing methodologies and conversion rate optimization strategies.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools to enhance campaign performance and reporting. Familiarity with digital marketing platforms such as Google Ads, Bing Ads, Facebook Ads Manager, and analytics tools like Google Analytics and SEMrush is essential. Proficiency in spreadsheet software (e.g., Microsoft Excel, Google Sheets) for data analysis and reporting is also required. Additionally, expertise in project management tools like Asana or Trello will be beneficial for organizing and prioritizing campaigns effectively.

Ideal Candidates

The ideal candidates for the Paid Media Manager position will possess a blend of creativity and analytical skills, enabling them to develop innovative approaches while simultaneously analyzing data for actionable insights. They should be proactive, detail-oriented, and capable of working autonomously as well as collaboratively within a diverse team. Excellent problem-solving capabilities and a constant desire to learn will further characterize successful candidates, along with a passion for digital marketing and staying at the forefront of industry shifts.