Paid Media Manager

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Written by AI from the job title and company, not by Axle Eight, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager at Axle Eight will be responsible for strategizing, executing, and optimizing paid media campaigns across various platforms to drive brand awareness and generate leads. This role requires a deep understanding of digital marketing principles, analytical prowess, and the ability to collaborate with cross-functional teams to achieve company objectives. The successful candidate will utilize data-driven insights to enhance campaign performance and ensure that all advertising spends are efficiently managed.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with business goals.
• Manage and optimize campaigns across Google Ads, social media platforms, and other digital channels.
• Conduct thorough keyword research and audience analysis to enhance targeting efforts.
• Monitor, analyze, and report on campaign performance metrics, adjusting tactics as necessary.
• Collaborate with creative teams to develop compelling ad content that drives engagement.
• Stay updated on industry trends and emerging platforms to maximize media effectiveness.
• Manage budgets and ensure that all campaigns are executed within financial parameters.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Extensive knowledge of PPC, display advertising, and social media advertising.
• Proficient in analytics tools such as Google Analytics, Facebook Insights, and SEMrush.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and teamwork abilities.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools essential for campaign management and analytics. This includes Google Ads and Google Analytics for campaign tracking, social media platforms for advertising, and specialized software such as SEMrush and HubSpot for performance analysis and optimization. Familiarity with marketing automation tools and CRM systems is also advantageous.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at Axle Eight will possess a strong blend of creativity and analytical skills. They should be detail-oriented, adaptable, and able to thrive in a fast-paced environment. A proactive mindset coupled with a passion for digital marketing and an eagerness to learn and experiment will contribute to their success in driving impactful media campaigns.