Paid Media Manager, Client Services

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Written by AI from the job title and company, not by AdMax Local, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager, Client Services at AdMax Local is responsible for developing, executing, and managing paid media strategies across various platforms to maximize client engagement and ROI. This role encompasses strategizing and optimizing campaigns, collaborating with cross-functional teams, and providing insights through analytics. The Paid Media Manager will act as the primary point of contact for clients, ensuring their needs are met with professionalism and efficiency while achieving campaign goals.

Job Responsibilities

• Develop and execute effective paid media strategies tailored to client objectives.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Analyze performance metrics and generate comprehensive reports to provide insights on campaign effectiveness.
• Serve as the main liaison between clients and internal teams, ensuring clear communication and timely feedback.
• Conduct competitor analysis and market research to inform strategic decisions.
• Stay updated on industry trends and algorithm changes to continuously enhance campaign performance.
• Oversee budget allocation and ensure the efficient use of client resources.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 3 years of experience in paid media management or a similar role.
• Proficiency in Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent verbal and written communication skills for client interactions.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Familiarity with SEO principles and digital marketing strategies is a plus.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools including Google Ads for campaign management, Facebook Ads Manager for social media advertising, Google Analytics for performance tracking, SEMrush for competitive analysis, and CRM software for client relationship management. Familiarity with marketing automation tools and reporting dashboards will also be beneficial in executing job responsibilities effectively.

Ideal Candidates

Ideal candidates for this position should possess strong problem-solving abilities, an analytical mindset, and a passion for digital marketing. They should be detail-oriented, proactive, and able to thrive in a fast-paced environment. Exceptional interpersonal skills are vital to building and maintaining client relationships, while adaptability and a willingness to learn are necessary for keeping pace with the evolving digital landscape. A team player, the ideal candidate should also demonstrate creativity in devising strategic solutions for client campaigns.