Paid Media Manager, CONTRACT ROLE 12MOS

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Written by AI from the job title and company, not by 8x8, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager will play a crucial role in developing, implementing, and optimizing paid marketing campaigns across various platforms to enhance brand visibility and drive customer acquisition for 8x8. The individual will be responsible for strategizing and executing effective media plans while analyzing performance metrics to ensure return on investment. This contract position requires a detail-oriented professional who can manage multiple projects and deliver accurate results in a fast-paced environment.

Job Responsibilities

• Develop and manage scalable paid media campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Conduct keyword research and create targeted ad copy that resonates with the intended audience.
• Monitor and report on campaign performance metrics, optimizing campaigns based on data-driven insights.
• Collaborate with the marketing team to align paid media strategies with overall marketing goals.
• Perform A/B testing and other experiments to continuously improve ad performance.
• Manage budgets effectively, ensuring efficient allocation of resources for maximum campaign impact.
• Stay updated with industry trends and changes in advertising platforms to ensure best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Strong analytical skills with experience in data analysis and performance reporting.
• Proficient in using paid media tools such as Google Analytics, Google Ads, and social media advertising platforms.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools including Google Ads, Google Analytics, SEMrush, Hootsuite, and social media advertising platforms. Familiarity with reporting and analysis software, as well as Excel for performance tracking and budget management, is essential for this position.

Ideal Candidates

The ideal candidates for this role will possess a blend of creativity and analytical prowess, demonstrating an ability to think strategically while executing detail-oriented tasks. They will be adept problem solvers with strong communication skills, able to collaborate effectively with various teams. A proactive mindset, commitment to continuous improvement, and a passion for digital marketing are key characteristics that will contribute to success in this position.