Paid Media Manager (Contractor)

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Written by AI from the job title and company, not by Rakuten Advertising, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Media Manager (Contractor) at Rakuten Advertising, you will be responsible for developing, implementing, and optimizing our paid media campaigns across various digital platforms. Your role will entail closely analyzing campaign performance data, managing budgets, and collaborating with cross-functional teams to devise strategies that elevate brand awareness and drive customer acquisition. The ideal candidate will leverage their expertise in digital advertising to deliver measurable results while enhancing our overall media strategy.

Job Responsibilities

• Develop, execute, and optimize paid media campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn.
• Analyze campaign performance metrics to identify growth opportunities, insights, and recommendations for future strategies.
• Manage and monitor campaign budgets, ensuring all spending aligns with strategic objectives.
• Collaborate with marketing and sales teams to develop campaign strategies that enhance engagement and conversion rates.
• Conduct A/B testing on ads and landing pages to gauge effectiveness and improve user experience.
• Stay updated on the latest trends and changes in digital advertising, offering insights to adjust campaigns accordingly.
• Prepare and present regular reports on campaign performance and ROI to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in managing paid media campaigns, preferably within an agency or client-side environment.
• Proven experience with platforms such as Google Ads, Facebook Business Manager, and other digital advertising tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills with strong attention to detail and organizational abilities.
• Effective communication skills, both written and verbal, with the capability to present complex ideas clearly.
• Certification in Google Ads and Facebook Ads is highly preferred.

Technologies & Tools

In the role of Paid Media Manager, you will utilize various technologies and tools essential for campaign management and analysis. Key tools include Google Ads for managing PPC campaigns, Facebook and LinkedIn Ads Manager for social media advertising, and analytics tools such as Google Analytics for tracking performance metrics. Additionally, familiarity with marketing automation platforms and data visualization tools will prove beneficial in streamlining processes and presenting insights effectively.

Ideal Candidates

The ideal candidate for the Paid Media Manager position will possess a blend of creativity and analytical thinking, with a genuine passion for the digital marketing landscape. They should be proactive problem-solvers who thrive in fast-paced environments and are comfortable making data-driven decisions. A collaborative mindset and the ability to communicate clearly across teams will be essential to succeed in managing complex campaigns and aligning with organizational goals. A strong commitment to continuous learning and adapting to new digital trends will also be crucial in this role.