Paid Media Manager (Contractor)

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Written by AI from the job title and company, not by Rakuten Advertising, so some details may not match this job. The employer's own page has the real description.

Overview

As a Paid Media Manager (Contractor) at Rakuten Advertising, you will be instrumental in developing and implementing effective paid media strategies that drive client acquisition, lead generation, and revenue growth. This role requires expertise in various paid media channels, including search, display, and social advertising. You will collaborate closely with cross-functional teams to optimize campaign performance, analyze data insights, and ensure alignment with overall marketing objectives while also managing budgets and timelines effectively.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across various platforms.
• Conduct keyword research and implement SEO-friendly tactics to enhance visibility.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Manage budgets for all paid media campaigns, ensuring cost-effective resource allocation.
• Report on campaign performance to stakeholders and recommend strategic improvements.
• Stay current with industry trends and best practices to implement innovative strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience managing paid media campaigns.
• Proficient in Google Ads, Facebook Ads Manager, and various programmatic platforms.
• Strong analytical skills, with proficiency in data analysis tools such as Google Analytics.
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams.
• Experience with A/B testing and conversion rate optimization methodologies.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to enhance campaign performance and reporting. This includes Google Ads, Facebook Ads Manager, programmatic ad platforms, and analytics tools such as Google Analytics and Tableau. Familiarity with Marketing Automation Systems (MAS) and Customer Relationship Management (CRM) software is also beneficial in strategizing and seamlessly executing campaigns.

Ideal Candidates

The ideal candidate for this position is a proactive and analytical thinker with a passion for digital marketing. They possess strong organizational skills and the ability to manage multiple campaigns simultaneously while maintaining attention to detail. A successful Paid Media Manager at Rakuten Advertising is also collaborative, adaptable to changing market conditions, and exhibits a relentless pursuit of excellence in campaign performance. Strong communication skills are essential for effectively presenting insights and strategies to internal teams and clients alike.