Paid Media Manager - Curl Brand

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Flora & Curl, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager for Curl Brand at Flora & Curl will be responsible for developing, executing, and optimizing effective paid media campaigns to enhance the visibility and growth of our curl product line. This role will require a strategic thinker who can leverage analytics to drive performance and engage target audiences. The ideal candidate will collaborate across marketing functions, manage budgets, and ensure that all initiatives align with overall brand objectives while generating a desirable return on investment.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with brand goals and objectives.
• Manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, Instagram, and other relevant media.
• Conduct regular performance analysis and reporting, providing insights and recommendations for campaign adjustments.
• Coordinate with the creative team to ensure that all advertising materials are within brand guidelines and resonate with target audiences.
• Monitor industry trends and competitive landscape to identify new opportunities for paid media investments.
• Collaborate with the analytics team to track key performance indicators and overall campaign success.
• Manage paid media budgets, ensuring cost-effective ad spend and maximizing return on investment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3+ years of experience in digital marketing, specifically in paid media management.
• Proficient in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other programmatic systems.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and collaboration skills across diverse teams.
• Keen attention to detail and a results-oriented mindset.

Technologies & Tools

The Paid Media Manager will utilize tools and technologies such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and HubSpot. Familiarity with reporting and analytics software will also be necessary to leverage data for campaign optimization. Moreover, project management software may be employed to facilitate efficient collaboration across teams.

Ideal Candidates

The ideal candidate for this role will possess a passion for the beauty and personal care industry, particularly in hair care for curly hair. They should have a proactive and innovative mindset, showcasing the ability to think creatively to solve challenges. Furthermore, they must exhibit strong interpersonal skills to effectively collaborate with various stakeholders. A commitment to continuous learning and keeping abreast of digital marketing trends will be highly valued, along with a resilient attitude to adapt to a rapidly changing environment.