Paid Media Manager

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Written by AI from the job title and company, not by CyberArk, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager at CyberArk will play a crucial role in driving digital marketing strategies through effective management of paid media campaigns. The successful candidate will be responsible for optimizing and executing various advertising initiatives across multiple platforms to enhance brand visibility, drive qualified traffic, and generate leads. They will collaborate with cross-functional teams to align marketing efforts, analyze performance metrics, and implement data-driven decisions to maximize the return on investment.

Job Responsibilities

• Develop, implement, and manage paid media strategies, encompassing PPC, display advertising, social media ads, and retargeting campaigns.
• Conduct keyword research and audience targeting to fine-tune campaign effectiveness.
• Monitor, analyze, and report on campaign performance, adjusting strategies in response to data insights.
• Collaborate with creative teams to develop compelling ad copies and visuals in line with brand guidelines.
• Manage budgets and ensure cost-effective allocation of resources across all paid media channels.
• Stay abreast of industry trends and emerging technologies to identify new opportunities for paid media growth.
• Work closely with channel managers to ensure seamless integration of paid media initiatives with overall marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in paid media management or digital marketing roles.
• Proficient in using platforms such as Google Ads, Bing Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with experience in data analysis tools such as Google Analytics, SEMrush, or similar.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Proven knowledge of SEO best practices and experience coordinating SEO strategies with paid media initiatives.
• Certifications in Google Ads and/or Facebook Blueprint are preferred.

Technologies & Tools

The Paid Media Manager will utilize a range of technologies and tools to execute their responsibilities effectively. Key tools include Google Ads Suite, Bing Ads, Facebook Ads Manager, and other social media advertising platforms. Additionally, the individual will employ analytics tools such as Google Analytics, marketing automation software, and reporting tools to track metrics and campaign performance, aiding in data-driven strategy adjustments.

Ideal Candidates

An ideal candidate for the Paid Media Manager position at CyberArk is a results-oriented individual with a strategic mindset and a passion for digital marketing innovation. They exhibit strong analytical thinking, allowing them to make informed decisions based on data. This individual thrives in collaborative environments, demonstrates exceptional project management skills, and maintains an adaptive approach to challenges. Furthermore, a deep understanding of emerging trends in digital marketing and a commitment to staying current within the industry will make them an invaluable asset to CyberArk.